I’ve spotted a few
things in magazines recently from a new brand called & Other Stories.
Lovely little leather bags in bright colours. Tops in soft, draped fabrics.
Dresses with interesting detailing. And then I walked past the new shop on
Regent Street and knew I had to investigate!
I’ve not had time to
go into the shop yet – I was power walking to the tube station on the nursery
run – so had a look online instead.
& Other Stories is a new brand from
H&M – it’s a bit more grown-up and design-led than H&M, but a bit more
fashiony than the higher-end COS line (which I love!).
I read some of the
background to the brand and I’m not sure I totally get it. I think the idea is
that they’re telling fashion stories – selling total looks, so you can get the
whole get-up in one place. I think most savvy high street stores do this
already. I also don’t know many people who do buy complete looks in one
place. Most of my friends like the individuality of not wearing an entire
outfit from one shop. But then I guess perhaps the idea is just to offer
inspiration and to show you how you can put looks together.
Anyway, regardless of
the brand spiel, it does actually stock some lovely
stuff. I’m not sure whether it’s like H&M and has only a fraction of its
stock online...I'll have to go into the shop and report back.
But these are some of the lovely bits and pieces that caught my eye online...
